Strategic Priorities 2020-2025

The National Oceanography Centre launched its ambitious strategic objectives to the public in July 2020, titled Defining Our Future. The document presents the new organisation, demonstrating that we are preserving our long history, building on the very best of what we do whilst growing our work, exploring new depths and creating innovative technologies. The design needed to be a bold visual statement, demonstrating the change from the past whilst showing that the thread of who we are runs through everything we do. To achieve this balance I designed a booklet combining the familiar NOC elements, the deep blues and fluid wave shapes, with a striking use of typography and expanding the depth and array of colours we use. The complete document is set along a literal line that runs through everything we do and connects the past to the future. The overall design of Defining Our Future was used for a social media, in our website and through a series of videos.