The National Oceanography Centre has a long history going back over sixty years. In that time there has been many name changes as well as design alterations and the creation of several sub-brands. In 2020 we re-worked the branding to unify the branding across all sub-brands as well as address vital accessibility problems.
The current designs create a uniform approach to the sub-brands through a single system of branding, making clear the ownership as well as uniting under a common symbol. The challenge was to find a way to make the complex names, as well as acronyms, fit into a regular shape and size, without being too cumbersome.
The NOC strives to be accessible to all, we therefore spent a great deal of time looking at our colour choices to check that they adhere to the highest standards. Each of the sub-brands has its unique colour range for identification, a simple system I devised to identify the colours so all employees can use them in the most accessible way possible.